ZnetLady
The feature of every social network is "me/my" What if a social network featured the friends instead?
| Information overload is the now-ish challenge for marketers and business. The spoils will go those who can harness visualization. |
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| All media is social (of society). But not all media is sharable (among society). |
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| The five macro trends communication pros need to address: ubiquitous connectivity, personalization, sharable media, virtuality, fluidity. |
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| Succeed at "placemaking" and you succeed at "advertising" (demonstrating). Customers use, play with, understand (experience) your offering. |
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| Imparting meaning is key to being perceived as authentic. Some meaningful concepts: beauty, creation, duty, community, accomplishment. |
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| Social media systems are all center and no edges; all edges and no center- it is impossible to point to an apex of control. |
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| Best practices are Local-tied too closely to a particular goal or organization. Work inside Best Principles-your best practices are there. |
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| Media - in practice - isn't a channel, but an activity. |
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| Shared experience creates a sense of reality. It grounds us in reality; helps us separate reality from our dreams. Virtual is no different. |
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| "The Exodus of people into virtuality will create a change in society that makes global warming look like a tempest in a teacup"-Castronova |
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| Interactive does not equal social. |
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| Each digital place has a unique lore-its participants are invested in it. Understanding the category isn't equal to understanding the lore. |
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| Avatar: an endless digital fabrication in constant construction but always conforming to the structure of the places through which it flows. |
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| The avatar is separate yet indivisible from the person. It isn't constrainted by time/space. It is persistent, yet not always present. |
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| VSQD: In our "contrived everything" world, people move into virtual space to find something "real" - of the mind, imagination, and emotion. |
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| Narrative permeates virtual space. It may be the lore or the sum total of the collaborative stories we create. No narrative, no connection. |
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| VSQD: Avatars transcend space, objects and place. They live in the spaces between body and mind. |
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| Authentic experiences happen *within* the individual - the more personal they are the more authentic, because they enforce the self-image. |
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| Companies that ride the currents succeed; those that swim against them usually struggle." David, McKinsey & Co |
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