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Develop your Unique Selling Proposition. In 140 characters, describe your TwitZine, its purpose and how you plan to achieve it.
How to find out what your reader wants? Intelligent guesswork. Polls & Surveys. Study the competition. Trial & Error. Track response & tweak
Defining TwitZine Question: What is your TwitZine's purpose ?
If you spend the time to figure out what your reader expects from your TwitZine, you'll create a valuable resource that'll grow & thrive.
More questions: Where do they live? How much do they earn? Spend? On what? With e-publishing, YOUR CUSTOMER ALWAYS COMES FIRST.
Questions to help you with this: WHY are they reading your TwitZine? What interests do they share? How old are they? What education?
Knowing your audience also helps plan the content of your TwitZine, your revenue streams & products/services you will offer through it
For instance, TwitZine readers are epublishers looking to learn HOW to publish a TwitZine. Hence, the how-to tone of this TwitZine!
Whom are you writing for? Get Inside Your Reader's Mind. Publishing styles will vary depending on your reader. Define them clearly.
Now rank your topics in order. The top 3 are your best to write about. Pick one - remember to select one you are most passionate about!
For each ask: Does it excite you? Has much competition is there? Do you know enough about it? Can you write useful stuff? Help many people?
Pick a TwitZine topic: Start with a sheet of paper. Write down a list of topics that interest you. Pick 5 or 10 subjects you care about.
TwitZine niche guideline #4: See whether you have profit/revenue streams. Free is nice... but profit helps sustain your efforts for longer
TwitZine niche guideline #3: Make sure the subject/topic you choose is broad enough to sustain interest over time
TwitZine niche guideline #2: Be unique. Put a new spin even on an old topic and you'll have a winner
TwitZine niche guideline #1: Try and pick a niche that is not already dominated by other big players, yet has a demand/interest
Your passion will convey itself to your followers, suck them into your excitement, get them involved & keep them loyal subscribers.
You don't have to be an expert (though it helps). You don't even have to know much - just be enthusiastic & willing to learn/research it
What do you love? Know well and enjoy doing? A hobby or a passion? What problems can you help others solve? How can you HELP others?
3 Questions to begin with: What are you good at? At whom is your TwitZine targeted? Why are you publishing it?
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