Develop your Unique Selling Proposition. In 140 characters, describe your TwitZine, its purpose and how you plan to achieve it.
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How to find out what your reader wants? Intelligent guesswork. Polls & Surveys. Study the competition. Trial & Error. Track response & tweak
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Defining TwitZine Question: What is your TwitZine's purpose ?
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If you spend the time to figure out what your reader expects from your TwitZine, you'll create a valuable resource that'll grow & thrive.
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More questions: Where do they live? How much do they earn? Spend? On what? With e-publishing, YOUR CUSTOMER ALWAYS COMES FIRST.
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Questions to help you with this: WHY are they reading your TwitZine? What interests do they share? How old are they? What education?
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Knowing your audience also helps plan the content of your TwitZine, your revenue streams & products/services you will offer through it
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For instance, TwitZine readers are epublishers looking to learn HOW to publish a TwitZine. Hence, the how-to tone of this TwitZine!
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Whom are you writing for? Get Inside Your Reader's Mind. Publishing styles will vary depending on your reader. Define them clearly.
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Now rank your topics in order. The top 3 are your best to write about. Pick one - remember to select one you are most passionate about!
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For each ask: Does it excite you? Has much competition is there? Do you know enough about it? Can you write useful stuff? Help many people?
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Pick a TwitZine topic: Start with a sheet of paper. Write down a list of topics that interest you. Pick 5 or 10 subjects you care about.
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TwitZine niche guideline #4: See whether you have profit/revenue streams. Free is nice... but profit helps sustain your efforts for longer
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TwitZine niche guideline #3: Make sure the subject/topic you choose is broad enough to sustain interest over time
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TwitZine niche guideline #2: Be unique. Put a new spin even on an old topic and you'll have a winner
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TwitZine niche guideline #1: Try and pick a niche that is not already dominated by other big players, yet has a demand/interest
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Your passion will convey itself to your followers, suck them into your excitement, get them involved & keep them loyal subscribers.
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You don't have to be an expert (though it helps). You don't even have to know much - just be enthusiastic & willing to learn/research it
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What do you love? Know well and enjoy doing? A hobby or a passion? What problems can you help others solve? How can you HELP others?
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3 Questions to begin with: What are you good at? At whom is your TwitZine targeted? Why are you publishing it?
8:01 PM Jan 7th from web
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